
AS MEDIA GROUP
Where media, events,
and technology meet.
A group of specialist businesses built for the live and experiential world. Events. Media. Technology. Retail. Each company runs deep in its sector.
Live Events & AV
Radical Events
Production, AV, touring — dry and wet hire for venues, promoters and touring artists.
Touring Tech
The Tour Store
Tech-first touring equipment. Shipping worldwide to production professionals.
Retail & Hire

Sugar Plum Costumes
Costume retail and hire. Dance, theatre, fancy dress — for performers and occasions.
Formalwear
Fylde Coast Attire
Formalwear retail and hire for weddings, events and occasions on the Fylde Coast.
Coming soonWHAT MAKES US DIFFERENT
Built from inside
the industry.
ASMG isn’t an outsider trying to understand the live world. Every company in the group was born from real operational experience — by professionals who have done the work.
01
Breadth and depth
Media, events, tech, and retail under one roof. The combination is the differentiator — not any single company.
02
Founder-led at every level
Every decision comes from someone with skin in the game. No layers. No disconnected management. That’s a feature, not a limitation.
03
Growing with purpose
We grow by going deeper, not just wider. Each company in the group solves a real problem for a real market.
JOURNAL
Latest from
the blog.
News, case studies, and thinking from across the group.
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AS Media Group Welcomes The Theatre Depot to the Family
The Theatre Depot Ltd has officially joined the AS Media Group, bringing two new consumer brands — Sugar Plum Costumes and Fylde Coast Attire…
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The State of MIDI 2.0: High-Resolution Performance and the Rise of Profiles
MIDI 2.0 expands resolution from 128 steps to 4.2 billion, introduces negotiated device Profiles, and standardises DAW control — the biggest protocol upgrade in…
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Why the Best Event Companies Are Built by Operators, Not Outsiders
The live events industry rewards people who have done the work. Here is why operator-led companies consistently deliver better results for clients.
GET IN TOUCH
Work with us.
Whether you’re a venue, promoter, touring production or potential partner — we’d like to hear from you.
