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Where media, events,
and technology meet.

A group of specialist businesses built for the live and experiential world. Events. Media. Technology. Retail. Each company runs deep in its sector.

Live Events & AV

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Radical Events

Production, AV, touring — dry and wet hire for venues, promoters and touring artists.

Touring Tech

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The Tour Store

Tech-first touring equipment. Shipping worldwide to production professionals.

Retail & Hire

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Sugar Plum Costumes

Costume retail and hire. Dance, theatre, fancy dress — for performers and occasions.

Formalwear

Fylde Coast Attire

Formalwear retail and hire for weddings, events and occasions on the Fylde Coast.

Coming soon

WHAT MAKES US DIFFERENT

Built from inside
the industry.


ASMG isn’t an outsider trying to understand the live world. Every company in the group was born from real operational experience — by professionals who have done the work.

01

Breadth and depth

Media, events, tech, and retail under one roof. The combination is the differentiator — not any single company.

02

Founder-led at every level

Every decision comes from someone with skin in the game. No layers. No disconnected management. That’s a feature, not a limitation.

03

Growing with purpose

We grow by going deeper, not just wider. Each company in the group solves a real problem for a real market.


JOURNAL

Latest from
the blog.


News, case studies, and thinking from across the group.


GET IN TOUCH

Work with us.

Whether you’re a venue, promoter, touring production or potential partner — we’d like to hear from you.